4 Reasons Why Colorado’s Meetings Week is Worth Attending

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    POSTED January 29, 2016
     

    Keynote speaker Steve Spangler at the Meetings Industry Council of Colorado Educational Conference and Trade Show.

    Photo by All Digital Photo & Video.

The growth of Colorado’s Meetings week over the past eight years or so has been fun to watch. It’s a week of gathering during the magazine’s Best of Colorado readers’ choice awards party and the Meetings Industry Council (MIC) of Colorado’s Educational Conference and Trade Show. A lot of networking and business gets done over a three-day period in Denver, so it’s a win-win for everyone.

1. Celebrate – Not only is it good for organizations to do some rah-rah for their accomplishments, it is good for an industry to recognize and cheerlead successes. Remember what happened following the economic downfall that started in late 2008? The turnaround in recent years has things looking really good for the meetings and events industry in Colorado, and celebrating is what the magazine’s 10th annual Best of Colorado readers’ choice awards and Hall of Fame induction on March 15 at UCHealth Training Center is all about. Register now.

2. Recognize – Colorado Meetings + Events is inducting seven new members in our Hall of Fame. The Hall of Fame was started nine years ago, and I couldn’t be more proud of the 63 amazing professionals that our editorial advisory board, made up of industry representatives from around the state, has nominated and selected. MIC also presents its prestigious Leadership Award during Meetings Week.

3. Learn The MIC Educational Conference and Trade Show offers one place for all of us to gather and learn the latest trends and information about the industry. Plus, MIC leadership has worked extremely hard this year and last to shake up the format, design and more, providing an example of how to get out of the rut of planning the same annual conference. While attending, I always look for topics to bring into the magazine as well as for guest columnists who can share expertise. Also, I like looking around the trade show to find out about properties, suppliers and more. Last year, I came back to the office with information about LKC Rodeo Productions in Montana, found the concept unique and ended up writing about owners Leland and Katie McMillan in our sister publication Mountain Meetings.

4. Network – Perhaps the greatest benefit of Meetings Week is the networking. Colorado’s meetings and events industry has successfully found a way to compete yet partner. We are all better working together, doing the part that we know best really well. Before and after the awards are presented at Best of Colorado is a symphony of chatting it up, MIC’s opening reception is where I always meet new people and come away with article ideas like the profile about last year’s keynote Steve Spangler, and breaks at the conference and strolling around the trade show is a chance to meet up with familiar faces.

Need any more convincing? Not sure you want to drive to Denver from the mountains or outlying parts of the state? Just ask around, it is worth every minute.

It’s amazing what industry collaboration can do when working together for a good cause. One of my favorite examples is 13 meetings industry-related organizations joining forces as the Meetings Industry Council of Colorado to coordinate and host the Serving Up Hope Luncheon every November.

The 24th annual event, held Nov. 7 at Denver Mart, attracted more than 700 industry professionals from around the state and raised an impressive $30,000+ for Food Bank of the Rockies’ Denver’s Table program.