6 Ways to Embrace a Unique Venue When Executing an Event

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Sponsored content provided by AEG Presents

Generally, when you think of a meeting or event venue, your mind will first conger up an image of a hotel ballroom or a convention center floor filled with exhibitor booths. These spaces have proven time and time again to work seamlessly for a variety of meeting programs and event types. As an experienced planner, though, you know those standard spaces are not your only venue option. Out of the box venues like theaters, arenas and amphitheaters are interesting alternative spaces that provide ambience and unique features to elevate your event. 

1. Vintage Vibes

When planning the décor at a convention center or hotel, you are generally starting with a blank slate in one big room. While this backdrop lends itself nicely to creating a customized theme, it also requires a lot of vision and a lot of hard work. With a blank slate, everything from the theme, to the color of the napkins must be decided from scratch. When planning an event in a historic venue, half the décor is already there to take inspiration from. Features like vintage neon marquees give events a touch of rock and roll and are available for custom branding. You literally get to see your name in lights!

2. Elevated Entertainment

As a rule of thumb, entertainers enjoy when all eyes are on them and that’s bound to happen when they get their own stage to perform on. Venues typically set up to house musical acts will have an elevated stage to use at your disposal. These venues guarantee that your event entertainment will have a designated spot where they can perform to their heart’s desire, without having to compromise on square footage, subsequently reducing the guest list. If your event does not call for an entertainer, these elevated stages make great spaces for silent auctions, photo booths, or buffet tables, just to name a few.
 

3. Outdoor Opportunities

There’s a reason it’s called The Great Outdoors. Great ideas happen outside of four walls and it’s important to allow that opportunity for your attendees. In theater- and arena-style settings, outdoor options might include balconies, patios or atriums perfect for cocktail receptions and mingling in the fresh air. To fully immerse your group in the open air, try an amphitheater for a larger event. These outdoor arenas are typically used for concerts but double as great spaces for a bigger group to gather, be entertained and have some fun.
 

4. Executive Experiences

C-suite executives are used to enjoying a certain type of lifestyle and what better way to provide that than with VIP suites? Theaters and arenas are accustomed to catering to these types of clientele and have boxes and suites built right into the venue. There’s no need to waste time and energy constructing a separate area of the event. Just rent a few of the suites out, add a red rope for some flair, and allow the executives to enjoy their own private party.

5. Set Up for Sound

Have you ever been to an event where the crowd has been hushed, the lights have been dimmed and a presentation starts but only the people in the first few rows can hear anything? There are few things more frustrating than not being able to hear a video or presentation and numerous venues are not acoustically set up to support audio presentations. Luckily, concert venues and arenas are set up to do just that. Additionally, these types of venues generally come stocked with audio-visual equipment and staffed with professionals who know how to use it.

6. Built-in-Bars

No great event is complete without the presence of a cocktail hour. Whether your cocktail hour is going to kick off, conclude, or continue throughout your event, you’re going to need a bar. With theater-style venues, these bars are already constructed and ready to use. Instead of worrying about where to put the bar so that lines don’t clog the event, or how many bars you’ll actually need, you can just focus on the most important question of the evening – whether these built-in-bars are stocked with enough alcohol for a good time.

Sponsored content provided by AEG Presents

With more than 25 venues across the country, each featuring a team of experienced event professionals, AEG Special Events has everything you need to take your event to the next level. From state-of-the-art lighting, sound, and production capabilities to flexible and unique venues, we can successfully deliver a wide range of event types with ease. We understand that memorable events are not attended; they are experienced. When you book an AEG Presents venue, you gain a partner with expertise in producing unforgettable events including Corporate Meetings, Award Shows, Conferences, Concerts, Charity Benefits, Receptions, and Galas. Our experienced staff is dedicated to making your event a success. From Event Coordination, Production, Operations, and Execution, our team is here for you every step of the way. Whether you’re planning your own event, or working with a professional event planner or producer, the AEG Special Events team is available to help.

How much is too much? At many meetings and events, frazzled and fractured attention spans are put in hyperdrive with a wall-to-wall, dawnto-dusk agenda.

“Things are so rushed in today’s world,” says Angela Coleman, manager of events and meetings for KPMG, LLC in Denver. “Everybody’s got to do five things at once. We’re learning quickly that it doesn’t always benefit our attendees or conferencegoers.”

 

Denver’s McNichols Civic Center Building was decked out Willy Wonka style on June 20, 2017, for the ninth annual International Live Events Association (ILEA) Denver Excellence Awards. Members and guests celebrated the accomplishments of their peers and enjoyed cocktails, dinner and dancing. A team of judges from the Chicago chapter of ILEA selected the winners.

 

For the past five years, Destination Colorado has been switching up its Customer Appreciation Event from golf to experiential. This year, partner suppliers helped host planners for a private dinner reception at Red Rocks Amphitheatre followed by a 1964 Beatles tribute band performance. Nostalgic costume items, a photo booth and a roped-off seating section at Red Rocks were part of the fun.