Social networking, YouTube and overscheduled lives, both personal and business, can make our world spin. However, remembering the personal touch is essential and builds relationships.
If you enjoy what you do, let your clients and vendors feel your energy. Make the call that shines with your enthusiasm. Make it the timely call prior to the event for review of final details and any last-minute changes.
When the event is finished, take time to call and express your gratitude for their business. This is also a terrific time to prospect for additional business and a chance to request a written testimonial.
A follow-up email allows the client an opportunity to reply with his or her comments.
Also express appreciation to your staff, vendors, suppliers, etc., as they are part of your team, and they represent you and your company. Fabulous customers plus fantastic vendors equals a success story every time.