For the past five years, Destination Colorado has been switching up its Customer Appreciation Event from golf to experiential. This year, partner suppliers helped host planners for a private dinner reception at Red Rocks Amphitheatre followed by a 1964 Beatles tribute band performance. Nostalgic costume items, a photo booth and a roped-off seating section at Red Rocks were part of the fun.
How much is too much? At many meetings and events, frazzled and fractured attention spans are put in hyperdrive with a wall-to-wall, dawnto-dusk agenda.
“Things are so rushed in today’s world,” says Angela Coleman, manager of events and meetings for KPMG, LLC in Denver. “Everybody’s got to do five things at once. We’re learning quickly that it doesn’t always benefit our attendees or conferencegoers.”