Checklist: Trade Show Marketing Checklist

A company's trade show exhibit is a marketing opportunity-the chance to make a quick impression on buyers and convince them to come to the booth-and is a vital part of an e ective, integrated marketing e ort. But since the opportunity to grab a potential customer's attention passes quickly for an exhibitor (three seconds is all you get), the right booth design is critical.

HERE ARE SOME TIPS FROM THE TRADE SHOW EXHIBITORS ASSOCIATION (TSEA) FOR ACHIEVING THE PERFECT BLEND OF DESIGN AND EFFECTIVE MARKETING MESSAGE: >>