• Visit Aurora President and CEO reflects on first year

     
    POSTED May 8, 2018
     

Bruce Dalton celebrates one year as Visit Aurora’s President and CEO. Dalton has championed Aurora’s role in the local meetings and conventions market through fostering relationships with the newest property developments, meeting planners, and must-see visitor attractions.

“Since last April, we’ve made some significant changes in the right direction. To start, our team of four has grown to a team of 12 to support 60 hotel properties with more than 10,000 hotel rooms in Aurora and the surrounding Denver Metro,” said Dalton.

The visitor industry is an important economic engine for area businesses and residents. “In 2016 alone, more than $45 million in local tax revenue from direct tourism spending benefited the City of Aurora,” said Dalton.

Research shows that there is a significant return on investment made by marketing the destination through tourism. There is an opportunity and need for an enhanced competitive position and significant growth in visitor spending. Aurora should expect a dramatic expansion in efforts to drive demand and increase visibility to attract convention and leisure travelers. “Big things are happening in Aurora, and we can’t wait to reveal what’s next,” said Dalton.

Realize Colorado, a destination management company, recently announced that Tina Schwab has joined its staff as director of sales. In her new position, Schwab will be responsible for business development, working with local hotel owners and developing client relationships.  

 

Sage Hospitality, one of the top hotel investment and management companies in the U.S., has announced Sonny Kerstiens as the regional director of sales and marketing overseeing Colorado’s JW Marriott Denver Cherry Creek and California’s Napa Valley Marriott Hotel & Spa.

 

Viceroy Snowmass recently hired Danielle McNair as director of business development for their sales professional team.

“Being the director is actually very similar to my previous sales leader role because much of what I do still relates to hotel sales,” said McNair.

As the lead member of the sales team, McNair is responsible for generating new business leads and revenue streams in the association, corporate meetings and incentives sectors.