For Tiffany Rose Goodyear, planning a perfectly executed event starts with the senses: taste, touch, sight and even smell. Since founding Yours Truly Cupcake in 2011, Goodyear realized that corporate clients were seeking something she is uniquely good at, namely sensory branding. What is it? Sensory branding bridges the tangible brand with the intangibles so brands, events and ideas stick in people’s minds. “It’s the taste, touch and aroma of the event,” says Goodyear.