• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Grand opening for 16 new gates held May 5

 

Thank a destination that is hosting your group and have a teambuilding activity all wrapped in one. Here are a variety of groups to plug into for projects involving trails, historic places, waterways, and open space. 

The City of Boulder Open Space and Mountain Parks hosts one-day volunteer projects. Spend the day constructing or maintaining a nearby trail for Boulder locals and visitors alike to enjoy.   

 

Colorado brings home its fair share of recognition

As travel comes returns in many parts of the world, Forbes Travel Guide unveiled its 2022 Star Award winners on April 26, 2022. The United States debuted 10 hotels, three restaurants and seven spas on the Five-Star list, while London claimed the title of the city with the most Five-Star hotels worldwide at 21 on the list. On the local level, six Colorado entities landed a Five-Star nod, while 12 received Four-Star recognition.