It’s a familiar sight in presidential debates: Through a simple turn of the Nielsen dial, a panel of citizens share their impressions of the candidates’ remarks in real time. Have you ever wished you could have the same type of instant response capabilities for your own meetings? Well, enter Microsoft’s Bing Pulse, a real-time consumer engagement tool launched in November 2014 that can capture the sentiment of groups at meetings, conferences and trade shows. 

Using tablets, smartphones or laptops, your attendees can download a free app, log in and begin providing instant feedback—or pulses—to your speakers. You can even create yes/no and multiple choice questions on the spot and send them out to the crowd. The technology allows users to respond to the presentation every five seconds, and a graph will reveal how their own reactions compare to those of other audience members.

Josh Gottheimer, general manager for advertising and strategy at Microsoft, says that 80 percent of people use some sort of second screen experience while they are performing activities such as watching television. Bing Pulse helps planners and speakers engage their audience in the presentation and then use that feedback to assess the effectiveness of how the intended message was delivered.

Location: Less than an hour away from Fort Collins, Denver and Boulder, Longmont is very much centralized on northern Colorado’s Front Range. Made up of a combination of certified creative and historic downtown districts and St. Vrain State Park on its outskirts, Longmont is a lively scene for those who appreciate a mix of urban and outdoor living.

 

It’s easy to meld urban adventures with brewery or culinary experiences that are sure to leave attendees grinning.

1. Pair an artistic adventure at the brand new Board & Brush creative studio at The Exchange in Old Town with a stop at Copper Muse Distillery or Infinite Monkey Theorem winery, located in the same open-air plaza.

 

The world’s largest fly-fishing industry trade show crushed attendance records with its Denver homecoming in October 2019 after a seven-year run in Orlando. The International Fly Tackle Dealer Show’s (IFTD) registration partner, Experient, verified that 2,251 attendees took part in the event, which is a 97 percent increase over 2017 numbers (1,141) and a 137 percent increase over 2018 (950).