• Blossoms - Fords to Porsches: Floral Tips From an Expert

     
    POSTED October 17, 2014
     
  • Blossoms - Fords to Porsches: Floral Tips From an Expert

     
    POSTED October 17, 2014
     
  • Blossoms - Fords to Porsches: Floral Tips From an Expert

     
    POSTED October 17, 2014
     
  • Blossoms - Fords to Porsches: Floral Tips From an Expert

     
    POSTED October 17, 2014
     

Besides the obvious benefits of fragrant aroma and soothing color, flowers can enhance an event by exploring the creative and unique attributes this natural product Mother Nature provided for us.  

Ideas

In my opinion, floral can extend to other “out of the box” elements like pinecones seen here creatively covering the surfaces of these columns, allowing texture and great lighting possibilities. When strategically and specifically placed floral can mimic logos and branding, and then there is the advantage of a printed element pretending to be real as seen here with this backdrop.

Layers of printed aspen trees enhance this stage presentation to form a background for the approaching panel discussion.  Lighting, once again gives this element a wow effect.

Tips

Know the budget upfront, as a florist will be able to lead you in a direction that will ultimately benefit your event. Flowers can be as common as Ford automobiles or as exotic as Porsches with prices that correspond. Tell your florist what is important to your event such as size of arrangement, color, shape, etc., and they will be able to pick out flowers to make your wishes come true.

Other tricks of the trade that can be helpful are using fewer, larger elements or more greenery and less actual floral blooms to keep on budget.

*Editor’s Note: Watch for the upcoming Flower Power feature story in the Winter 2015 issue of Colorado Meetings + Events.
 

Mike Roffino, co-founder of DesignWorks, studied Fine Art at Colorado State University and spent more than 10 years in the field before starting DesignWorks. At that time, Mike and Dave Squires agreed they would work one event per week. The company is now one of Denver's premier event decor agencies with up to nine or 10 events happening in one day.

Landing a big-name keynote speaker can be a significant part of your conference budget. That person should add credibility to the event and hopefully boost attendance. But if your speakers just deliver canned presentations before making a quick exit for the airport, you and your attendees are missing the full value they can bring to an event. With some extra planning, you can help set up the speaker and your event for success. 

 

Kimpton Hotel Born sits next to the train tracks of Denver's Union Station, the city’s transportation hub. In tandem with the hustle and bustle of city life, Hotel Born projects a Rocky Mountain feel with alpine-modern spaces that exude warmth and rusticity, which is exactly what groups and visitors want when they come to Denver.

 

Recruiting in the meetings and events industry can be challenging in any economy. When times are good, top candidates have many options, and when times are bad, employed people don’t want to make a move. As with any challenge, it’s important to tackle it strategically. When it comes to acquiring talent, having your sourcing strategy and process in place should happen before you even need to hire someone. You may be wondering why you need a search strategy before you need candidates.