• Creative Uses of Art for Tickets & Venues

    POSTED January 5, 2017

I’m a big fan of partnering, art and skiing, so when I saw the trio mentioned all together, it caught my attention! Aspen Art Museum and Aspen Skiing Company offer great venues and activity options for groups, and, for the past 11 years, they have teamed up to produce beautiful lift tickets like those for the 2016/2017 ski season that feature 11 different images from Los Angeles-based contemporary artist Laura Owen.

Usually lift tickets are fairly boring—just printed on white backgrounds, so imagine what happens when works of art are incorporated. If your event tickets or invites are suffering from a case of ho-hum, maybe shake it up a bit and partner with a local art museum or artist. Past ASC/AAM collaborative lift ticket commissions have been featured internationally with well-known artists such as Yutaka Sone, Peter Doig, Karen Kilimnik, Jim Hodges, Carla Klein, Mamma Andersson, Mark Grotjahn, David Shrigley, Mark Bradford, Anne Collier, and last year, Takashi Murakami.

But that’s not it. For this season, the longstanding AAM and ASC “Art in Unexpected Places” partnership also includes the installation of on-mountain projects by Sone and Grotjahn, as well as artists Patterson Beckwith, Teresita Fernández, Dave Muller, Susan Philipsz, Lars Ø. Ramberg, Mark Wallinger and Jennifer West. Photo-based works by artist Walter Niedermayr have been installed throughout ASC properties, including at the ticket offices at Aspen Mountain, Buttermilk, Aspen Highlands and Snowmass as well as restaurants, The Little Nell and Limelight Hotel Aspen. Admission to the Aspen Art Museum is always free.

So far, webcams and Zoom meetings have been an essential part of 2020. While digital options are functional placeholders for meetings, chatting with a coworker over Skype doesn’t always set up a team for success. Human connection is vital to team building, and hosting safe, small meetings is a great way to revitalize teams after months of working from home.


These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Theron Gore was recently named the chief marketing officer for East West Hospitality.

1. What are you looking forward to the most in your new role?