Sheraton Dallas Hotel has introduced a new outdoor event space under its new event programming, Dare to Outdoors. The hotel’s catering team has partnered with Pacific Plaza Park, a 3.7-acre green space in Downtown Dallas. The park features a 31,950 square-foot lawn space and permanent seating, as well as night-sky friendly lights for star-watchers. Three food truck power outlets are available and standard outlets are located throughout the park. Outdoor amplified sound is allowed in conjunction with a special event permit between the hours of 9 a.m. and 10 p.m. Opened in 2019, Pacific Plaza Park was named one of the “Best of the Big D” by D magazine in 2021. 

The 1,840-room Sheraton Dallas is the largest hotel in North Texas and includes 230,000 square feet of meeting space. Additional amenities include a pool, a state-of-the-art fitness center, the bar and lounge Draft Sports Bar & Lounge and the restaurant Open Palette. 

With meetings returning to normal as the COVID-19 pandemic levels out, outdoor mountain pursuits are finding more time on meeting agendas. Taking events outdoors not only boosts attendees’ comfort level as they ease back into in-person meetings, time spent in nature is proven to improve brain health and stimulate creative thinking as well.

We’ll be looking at this topic in-depth in the Spring/Summer 2022 issue of Mountain Meetings. Consider this as an introduction to some of the possibilities.  

 

The Event Service Professionals Association (ESPA) named Paola Bowman, CMP, CMM, its new president at its 2022 annual conference held January 21–23 in Kansas City, Missouri. Bowman is destination services manager at the Arlington Convention and Visitors Bureau in Arlington, Texas. During her tenure, Bowman plans to focus her energy on diversity, equity and inclusion efforts, as well as growing membership through outreach.

 

Incorporating the host city into the framework of the meeting is an effective way to enhance the content of the conference.

Host in Local Hotel
While attendees might flock to flag hotels, consider a boutique hotel as overflow to showcase the destination. In Lubbock, the DoubleTree by Hilton offers a local flair through design and cuisine; meanwhile, just a few streets over, the Cotton Court Hotel pays tribute to the area’s cotton history.