• Denver Breaks Tourism Record

     
    POSTED July 9, 2017
     

The city of Denver has broken its own record, earning $5.3 billion in tourism revenue in 2016. Based on the Longwoods International annual visitor profile study, Denver welcomed 31.5 million visitors (including 17.3 million overnight visitors) and is rising as a top tourism destination.

“This is a milestone year marking the first time Denver surpassed 30 million total visitors and the 11th consecutive year that we have generated record tourism numbers,” says Richard Scharf, president & CEO of Visit Denver. “Since voters approved an increase of tourism marketing dollars in 2005, Denver has seen tourism grow nearly three times the pace of the national average, 62 percent for Denver, compared to 22 percent nationally.”

Denver takes pride in its tourism initiatives and generates a significant amount of revenue from the tourism industry. Within the leisure travel category, 2016 saw 6.4 million "marketable" visitors, which are travelers who could go anywhere and chose to visit Denver. Out-of-state leisure visitors comprised 80 percent of overnight leisure visitors.

Denver also earned national recognition for its culinary and beer scenes, and was named among the top places to live in the United States for the second consecutive year.

“Tourism is a huge economic driver for our city, and we are pleased we have been able to build on our success in driving visitor demand that fills our hotels, restaurants and attractions, while also driving tourism throughout Colorado,” saiys Scharf. “A healthy tourism brand stimulates business, and we are fortunate that Denver is so committed to investing in a tourism product that will keep us competitive well into the future.”

The Hilton Dallas Lincoln Centre completed its $24 million renovation of the entire hotel and conference center. Renovations began in 2020. 

The North Dallas conference center hotel renovation includes a full redesign of all 503 guest rooms, lobby and public areas, and food and beverage outlets. Additionally, the hotel’s 55,000-square-feet of meeting space was updated with new furnishings, technology upgrades, and the addition of a new 6,600-square-foot Lakeside Ballroom. 

 

While many know Colorado as a big craft beer state (fifth place ranking in the United States for number of craft breweries) and the founding place of Coors, its place on the nation’s wine map continues to expand. Just as some people prefer an IPA to a stout, some folks are more sauvignon black than merlot. What’s a meeting and event planner to do? 

Go local

 

It’s a magazine editor’s dream to receive an email saying, “I have a great event space I wanted to get on your radar.” Sometimes, the statement leads to a ho-hum, not very interested reaction, but this one has me excited to see the results upon the expected fall opening of Society bordering the River North Art District (RiNo) in Denver. Formerly The Wrangler bar and nightclub, vacant since 2018, the three-story, 15,000-square-foot multipurpose collective at 3090 N. Downing St. will house three concepts: Thrive, Vibe, and Alive.