• Denver Breaks Tourism Record

     
    POSTED July 9, 2017
     

The city of Denver has broken its own record, earning $5.3 billion in tourism revenue in 2016. Based on the Longwoods International annual visitor profile study, Denver welcomed 31.5 million visitors (including 17.3 million overnight visitors) and is rising as a top tourism destination.

“This is a milestone year marking the first time Denver surpassed 30 million total visitors and the 11th consecutive year that we have generated record tourism numbers,” says Richard Scharf, president & CEO of Visit Denver. “Since voters approved an increase of tourism marketing dollars in 2005, Denver has seen tourism grow nearly three times the pace of the national average, 62 percent for Denver, compared to 22 percent nationally.”

Denver takes pride in its tourism initiatives and generates a significant amount of revenue from the tourism industry. Within the leisure travel category, 2016 saw 6.4 million "marketable" visitors, which are travelers who could go anywhere and chose to visit Denver. Out-of-state leisure visitors comprised 80 percent of overnight leisure visitors.

Denver also earned national recognition for its culinary and beer scenes, and was named among the top places to live in the United States for the second consecutive year.

“Tourism is a huge economic driver for our city, and we are pleased we have been able to build on our success in driving visitor demand that fills our hotels, restaurants and attractions, while also driving tourism throughout Colorado,” saiys Scharf. “A healthy tourism brand stimulates business, and we are fortunate that Denver is so committed to investing in a tourism product that will keep us competitive well into the future.”

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.  

 

Although several cities are opening up again, many offices are still enforcing work from home policies. As they did when Stay at Home first began, plenty of organizations are still offering webinars with insights on how to tackle the new normal. Gaining new knowledge is a great way to use extra time that might have been spent on a commute. 

Here at M+E, we’ll keep the following list updated, as some webinars are live and some are pre-recorded. Please email lauren.pahmeier@tigeroak.com to add more applicable webinars to the list.

 

As the spread of the novel coronavirus continues to put immense pressure on the U.S. health care system and the people who keep it running, the American Hotel and Lodging Association is working to connect hotels with health workers who are struggling to find housing.