• Denver Breaks Tourism Record

     
    POSTED July 9, 2017
     

The city of Denver has broken its own record, earning $5.3 billion in tourism revenue in 2016. Based on the Longwoods International annual visitor profile study, Denver welcomed 31.5 million visitors (including 17.3 million overnight visitors) and is rising as a top tourism destination.

“This is a milestone year marking the first time Denver surpassed 30 million total visitors and the 11th consecutive year that we have generated record tourism numbers,” says Richard Scharf, president & CEO of Visit Denver. “Since voters approved an increase of tourism marketing dollars in 2005, Denver has seen tourism grow nearly three times the pace of the national average, 62 percent for Denver, compared to 22 percent nationally.”

Denver takes pride in its tourism initiatives and generates a significant amount of revenue from the tourism industry. Within the leisure travel category, 2016 saw 6.4 million "marketable" visitors, which are travelers who could go anywhere and chose to visit Denver. Out-of-state leisure visitors comprised 80 percent of overnight leisure visitors.

Denver also earned national recognition for its culinary and beer scenes, and was named among the top places to live in the United States for the second consecutive year.

“Tourism is a huge economic driver for our city, and we are pleased we have been able to build on our success in driving visitor demand that fills our hotels, restaurants and attractions, while also driving tourism throughout Colorado,” saiys Scharf. “A healthy tourism brand stimulates business, and we are fortunate that Denver is so committed to investing in a tourism product that will keep us competitive well into the future.”

Gary Schirmacher is devoted to serving others and the industry he cherishes.

Gary Schirmacher, CMP, is one of only two people who have chaired the global foundations for both Meeting Professionals International (MPI) and Professional Convention Management Association (PCMA). It is fair to say he is one of the most connected individuals in the meetings and events industry, as no one gets elected to international roles such as these without excelling at building relationships, fundraising, and bringing expertise to the table.

 

The Hospitality Sales and Marketing Association International (HSMAI) Southern Colorado Chapter provides several opportunities throughout the year for the hospitality community to get together outside of work. One of the latest gatherings was a meet-up at The Well in downtown Colorado Springs. socohsmai.org

 

Check out the latest food and beverage news of interest to groups from the Front Range, Pueblo, Grand Junction, and Silverthorne.

The Annex at Weldwerks, a chef-driven eatery led by Chef Tim Meador, opened inside WeldWerks Brewing’s Greeley taproom. Like the brewery’s constantly rotating tap list, menu items at The Annex are ever-changing and expertly paired with the current beer menu. weldwerks.com/the-annex