For the past five years, Destination Colorado has been switching up its Customer Appreciation Event from golf to experiential. This year, partner suppliers helped host planners for a private dinner reception at Red Rocks Amphitheatre followed by a 1964 Beatles tribute band performance. Nostalgic costume items, a photo booth and a roped-off seating section at Red Rocks were part of the fun.
Ski areas around Colorado are introducing several new amenities and events to elevate the guest and group experience. Here are a few highlights from Ski Country USA.