• Event Technology That Won't Break the Bank

     
    FROM THE Fall 2019 ISSUE
     

    A peek into a Solution Circle conversation during the 2019 MIC Conference.

At the 2019 Meetings Industry Council of Colorado Educational Conference and Trade Show, Denver-based Image Audiovisuals led a Solution Circle focused on “New Technology for Next-Generation Audiences, but I’m on a Budget!” New this year, Solution Circles were collaboration hubs in the Exhibit Hall, allowing attendees to discover and devise new solutions with industry experts who facilitated.

I had the opportunity to field questions from destination management companies, hotel event managers and corporate meeting planners regarding attendee engagement.

Discussions included app-based attendee registration and engagement tools, adding low-cost scenic elements to sets, and contract negotiations to keep A/V options open.

The main focus was on using apps to increase attendee engagement through live polling and surveys during conferences. Polling and Q&A apps like Vevox and POPin allow meeting planners access to meeting intelligence and data that was much more expensive just a few years ago. Fully featured event management platforms like EventWaves streamline the entire event life cycle, allowing every aspect of an event to be effortlessly managed.

Recording and livestreaming every session of a conference and then creating on-demand webcasts of those sessions is the next big event strategy. Content adds value and longevity to every event and companies like e-Attend make it user- and budget-friendly! Always keep your A/V partners in the loop so they can integrate any apps into your audio-video presentations. 

Another focus of our Solution Circle was on Modular Backdrops  and how incorporating a scenic element to a stage that isn’t the usual pipe and drape adds an affordable and modern look. There are so many new and exciting scenic options that can be created by providers from coast-to-coast. Dynamic, scenic elements attract attention and focus, look great with video or lighting, and add freshness and energy to any event, from corporate and social to everything in between.

A very hot topic discussed was how to navigate the pitfalls of hotel contracts containing restrictive clauses concerning the use of outside A/V production companies. Some of these costs have doubled or quadrupled in the last two years. We see both sides and feel the best way meeting planners can tackle these issues is to maintain a freedom of choice. No one should be forced to do something they don’t want to when the success of a meeting is at stake. Read and negotiate every contract—it could literally save you thousands of dollars.

 

With 35 years of live event experience, Dave Mueller has developed Image Audiovisuals into an event industry leader as founder and president. 

Landing a big-name keynote speaker can be a significant part of your conference budget. That person should add credibility to the event and hopefully boost attendance. But if your speakers just deliver canned presentations before making a quick exit for the airport, you and your attendees are missing the full value they can bring to an event. With some extra planning, you can help set up the speaker and your event for success. 

 

Kimpton Hotel Born sits next to the train tracks of Denver's Union Station, the city’s transportation hub. In tandem with the hustle and bustle of city life, Hotel Born projects a Rocky Mountain feel with alpine-modern spaces that exude warmth and rusticity, which is exactly what groups and visitors want when they come to Denver.

 

Recruiting in the meetings and events industry can be challenging in any economy. When times are good, top candidates have many options, and when times are bad, employed people don’t want to make a move. As with any challenge, it’s important to tackle it strategically. When it comes to acquiring talent, having your sourcing strategy and process in place should happen before you even need to hire someone. You may be wondering why you need a search strategy before you need candidates.