A California-based company that activates inactive spaces has entered the metro Denver market with leases to the Denver Sports Castle, Denver Rock Drill, ReelWorks Denver and the former Denver Post Printing Plant.

A Win-Win for Property Owners & Event Planners

Non Plus Ultra gives property owners and developers the ability to maximize their return on investment and planners new and unexpected places to hold gatherings. The concept also supports local communities by activating landmark buildings as event and entertainment venues on a near-term or temporary basis. 

Based in San Francisco, the company currently works with several Bay Area historic landmarks and also has a portfolio of spaces in Los Angeles and Seattle. 

Denver Buildings Available for Event Use

Denver Sports CastleBuilt in the 1920s to be a Chrysler automobile showroom, the 35,000-square-foot Sports Castle still features an Art Deco-inspired façade with original stained glass accent windows and turn-of-the-century interior details, including a show-stopping main staircase, an open mezzanine and breathtaking roof-top views. 

Denver Rock Drill: Situated between the RiNo Art District and Cole Historic Neighborhood, the 110,000-square-foot Denver Rock Drill is a collection of historic warehouses with bright windows and brick details that embody Denver’s Western spirit and pioneering history.

ReelWorks Denver: This RiNo entertainment venue, formerly known as EXDO Event Center, is a 22,000-square-foot space originally built in 1945 as a tinsmith manufacturing facility. Throughout the past year, the space was significantly upgraded and recently relaunched as ReelWorks Denver. 

The Denver Post Printing Plant: Once a major printing and distribution center for Denver’s leading newspaper, this 75,000-square-foot space in north Denver is a blank canvas with tall ceilings and an open floor plan.

What a great way to put underutilized resources to work. We’re anxious to see how this works in the Denver market and how planners and suppliers visions for these spaces play out.

Visiting two additions to the downtown Denver lodging scene recently brought a smile to my face.


There are all sorts of happenings for meeting and event planners to plug groups into in Snowmass Village this summer, taking some of the pressure off building a memorable and effective agenda. 


Grand opening for 16 new gates held May 5