Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Recognized for its sustainable performance and design, The Source Hotel has been awarded LEED Silver certification. Owned by Zeppelin Development, the 92,000-square-foot building was destined to meet LEED standards from its inception with sustainability at the forefront of the project.

 

Recently, Denver’s largest hotel, Sheraton Denver Downtown, has unveiled its 80-million-dollar renovation plans. The changes are set to be completed by April 2020.  

 

The Orvis Fly-fishing endorsement at Devil’s Thumb Ranch Resort & Spa can be attributed to “a broad range of fly-fishing gear and equipment, talented and engaging guides, and a sustainable approach to fishing neighboring private waters on Ranch Creek and the Fraser River,” according to Brad Johnson, lead Orvis fly-fishing guide at Devil’s Thumb Ranch.