Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

The Slate Denver, Tapestry Collection by Hilton has appointed Michael Poompan executive chef. In this role, he oversees all food and beverage operations at the new 251-room hotel. Poompan has served as executive chef at The Ritz-Carlton, Denver and Coronado Island Marriott Resort & Spa and held culinary positions at Renaissance Long Beach Hotel and The Ritz-Carlton, Rancho Mirage.

 

Viewline Resort Snowmass, a newly renovated property in Snowmass Village, has hired Craig Waterman (left)as complex general manager and John Hearns (right) as director of operations.

Waterman, a 36-year veteran in the hospitality industry, oversees all daily operations at Viewline Resort Snowmass, Wildwood Snowmass, and Viewline Event Center. In previous roles, he served as general manager at Snow King Resort & Grandview Residences in Jackson Hole, Wyoming, vice president of opening and transitions for Two Roads Hospitality, and managing director at Parker New York.

 

The Westin Riverfront Resort & Spa, Avon, Vail Valley hired Danielle McNair as director of sales and marketing, Catherine Dierolf as a leisure sales manager, and Natalie LaVire as a catering sales and events manager.

» McNair joins The Westin Riverfront from Viceroy Snowmass, another luxury Colorado resort managed by East West Hospitality where she served as director of business development. She has held roles in catering, event design, and sales and marketing at Vail Resorts, Vail Valley Partnership, and Sonnenalp Resort of Vail.