• Meet Dave and Diana Mueller, Cutting-Edge Couple

    FROM THE Winter 2018 ISSUE

    This couple brings 30 years of A/V knowledge to an industry that is evolving at sonic speed.

When it comes to the evolving audiovisual industry and witnessing new technological capabilities, Dave and Diana Mueller of Image Audiovisuals in Denver have front-row seats. With more than 40 employees in Colorado and Arizona and 57 years of industry-related experience, the Muellers have taken part in decades of live events ranging from corporate, nonprofit and medical events to political, entertainment and sports functions.

Charlton Heston, Michael Jackson, Bill and Hillary Clinton, Bob and Elizabeth Dole, George W. Bush, Dick Cheney and many CEOs and leaders of Fortune 500 companies are just a few of the well-known people the Muellers have worked with during their years in the business. “As the A/V tech in the room, you get to learn a lot about different companies and what is new on the horizon for products and services,” Dave shares.

From the beginning, Image Audiovisuals started as a one-person business and quickly grew into a national and global production company. Dave developed the company in 1988 and was joined by his coowner and wife, Diana, in 1997. “Having a partner in business that’s also your partner in life gives you a great sense of comfort, knowing that your goals and priorities are the same,” Diana says. “We are very fortunate that our strengths and weaknesses complement each other.” 

Live event A/V technologies have become more important than ever before. For most meetings and events today, they are highly recommended, if not necessary, in conveying messages and showcasing content. “9/11 changed meetings and corporate travel in that virtual meetings/video conferencing became more prevalent, leading us to create our Systems Integration division,” Dave explains. “It also showed meeting planners that not everyone has to be in the same room to have their client’s message communicated.”

Image Audiovisuals consistently works to stay on top of the ever-changing technology. “The evolution in audio and video technologies shifting from analog to highdefinition digital has been revolutionary in our industry,” he says. 

However, the Muellers’ highest priority is maintaining quality customer service. “This is not an equipment industry, it’s a people industry,” Diana emphasizes. “Even though we all have warehouses full of equipment, it’s how we take care of our clients and take care of each other that defines [us].” 

When they aren’t too busy working, the Muellers enjoy spending time with their two grown children, Sarah and Adam, playing golf with friends and traveling.  

So far, webcams and Zoom meetings have been an essential part of 2020. While digital options are functional placeholders for meetings, chatting with a coworker over Skype doesn’t always set up a team for success. Human connection is vital to team building, and hosting safe, small meetings is a great way to revitalize teams after months of working from home.


Denver native Keisha Makonese’s passion for planning events dates way back. Her latest gig as director of sales and corporate events at Wings Over the Rockies Air & Space Museum began nine years ago. In this role, Makonese helps oversee an average of 150 private events at Wings Over the Rockies each year, from making meetings for 20 people to annual dinners for 2,000 fun and interactive experiences.


These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Theron Gore was recently named the chief marketing officer for East West Hospitality.

1. What are you looking forward to the most in your new role?