Food festivals have become as common as movie openings in Los Angeles, with one or more just about every weekend. But L.A. Loves Alex's Lemonade, which took place a couple of weeks ago on a grassy plaza on the UCLA campus, stands apart from the rest - in both the top toques it attracts and the cause it supports. The event benefits Alex's Lemonade Stand Foundation, a nonprofit that funds research into childhood cancer.
Kick the ‘we’ve always done it this way’ out the door and get down to creating a blockbuster.