• Q&A: Theron Gore, Chief Marketing Officer, East West Hospitality

     
    POSTED February 20, 2020
     

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Theron Gore was recently named the chief marketing officer for East West Hospitality.

1. What are you looking forward to the most in your new role?

The hospitality industry is in a very dynamic period with lots of capital and competition entering the space, which creates a lot of new opportunities. With our stability, operational expertise and 500+ people, East West Hospitality is well positioned for gains in this kind of dynamic marketplace. I am very excited to apply my years of entrepreneurial experience and help move the industry forward.

2. How do you think past experiences have prepared you for this role?

My background is in consulting and entrepreneurism, so I’ve developed very strong problem solving skills. Having not come up through the hospitality industry, there is plenty that I don’t know - but I think that this gives me an advantage in recognizing opportunities. What I do know is that the business is changing, and I’m pretty good at navigating change.

3. How did you get into the industry?

My early experience is with big consulting on the technology side during the early days of the Internet era. The dotcom bust in 2000 created a decision point that redirected me into digital marketing and technology consulting for hospitality in Colorado. I founded and ran a boutique digital agency and worked with many hospitality companies in Colorado and beyond for over 18 years. Interestingly, East West Hospitality was one of our founding clients and I have worked closely with them for many years and it seemed like a great time to join the team.  

4. What are you hoping to achieve in your new role?

I’m very excited about the opportunity to help East West Hospitality create new revenue streams and operate more effectively using data and technology. The opportunity and will is present, so it’s down to vision and execution.

5. What do you enjoy most about the industry?

The vacation rental business is incredibly dynamic at the moment. I love the increased focus on strategy and innovation that competition has brought to the industry and I believe that the end result will be a better experience for guests. That is critical - despite the incredibly sophisticated financial and technology acumen flooding the industry, what we sell is guest experience. It is pretty great to be in the business of making people happy.

 

Uncharted Society works with outfitters across the globe to give groups and individuals the opportunity to try motorsports on BRP-certified vehicles. Teams can bond in some of the nation’s most beautiful spots on a wide range of nature tours offered on land, snow, and sea. Check out these three examples from Colorado and Utah. 

 

Triple Creek Ranch in Darby, Montana, has named Molly Smith and Kristen Snavely co-general managers of the all-inclusive luxury property situated in the Bitterroot Valley. Smith is returning to Triple Creek Ranch after a brief hiatus. Previously serving as GM for four years after working her way up from pastry chef, she has since perfected her skills at The Inn at Hastings Park in Massachusetts, another Relais & Châteaux property. 

 

With meetings returning to normal as the COVID-19 pandemic levels out, outdoor mountain pursuits are finding more time on meeting agendas. Taking events outdoors not only boosts attendees’ comfort level as they ease back into in-person meetings, time spent in nature is proven to improve brain health and stimulate creative thinking as well.

We’ll be looking at this topic in-depth in the Spring/Summer 2022 issue of Mountain Meetings. Consider this as an introduction to some of the possibilities.