It was the ski bum lifestyle that called to Lindsay Arell. Her only dream as a 20-something was a free lift ticket and enough tips to cover monthly rent; she was in Vail following college waiting to be accepted into the Peace Corps. Nonetheless, her passion for nature, the mountains and Colorado’s pristine attributes set in motion an avalanche of change for Arell and her beloved state.
Tourist spending in Rockford and Winnebago counties has continues to rise year after year—in 2015 it reached $349.91 million, a 3 percent increase from the previous year, according to the Illinois Department of Commerce’s Office of Tourism.
"We are delighted to see such strong results again this year for the tourism economy in Winnebago County," says Roberta Holzwarth, board chair, Rockford Area Convention & Visitors Bureau. "Sustained economic growth is crucial as we transform our region.”