• Two Colorado Communities Land Grants for Meetings & Events Marketing

     
    POSTED October 28, 2022
     
  • Two Colorado Communities Land Grants for Meetings & Events Marketing

     
    POSTED October 28, 2022
     
  • Two Colorado Communities Land Grants for Meetings & Events Marketing

     
    POSTED October 28, 2022
     
  • Two Colorado Communities Land Grants for Meetings & Events Marketing

     
    POSTED October 28, 2022
     

The Colorado Tourism Office (CTO) has announced the seven recipients of its Tourism Recovery Marketing Grant including two destinations, Colorado Springs and Aurora, that received funding related to meetings and events. 

A total of $1.8 million will be distributed through the program with the goal of supporting the economic recovery of the travel and tourism industry and attracting visitors to Colorado cities and towns that are still recovering from the COVID pandemic. The one-time grant was funded through an EDA American Rescue Plan: Travel, Tourism and Outdoor Recreation State Grant and is dedicated to the execution of tourism marketing and promotional campaigns. 

Visit Colorado Springs was awarded $400,000 to support a meetings and events marketing campaign highlighting the Olympic City USA brand to generate awareness of the unique options for meetings and events held in Colorado’s second largest city. The campaign will target meeting planners through a multimedia approach including programmatic digital placements, social media, print magazines, destination site visits, and trade show attendance.

“While leisure travel recovery has been successful in the Pikes Peak Region, recovery for meetings and events has lagged behind,” says Visit Colorado Springs President and CEO Doug Price. “Receiving these grant funds gives us the resources for recovery of our business travel market by leveraging our strong Olympic City USA brand and emphasizing our unique venues.”

Visit Aurora also received $400,000 to inspire, engage, and convert meeting, convention, and group bookings in Aurora, Colorado’s third largest city. The marketing campaign will take a multichannel approach utilizing search, native, programmatic, display, digital, and print insertions in high-yield outlets. The primary target will be meeting planners and C-suite executives from association, corporate, government, contract, and SMERF groups (social, military, education, religious, and fraternal) to drive and convert business at Aurora venues.

"We are thrilled at the opportunity this grant provides to further our mission to amplify Aurora as a premiere destination for business events and leisure,” says Bruce Dalton, CEO and president of Visit Aurora. “As we emerge from challenging times, proactive investment in our vital destination marketing organizations uplifts our entire state.”

The other five communities and counties receiving this funding include Denver, Fort Collins, La Junta, Logan County, and Loveland. Recipients have up to two years from the grant award date to execute their projects. 

Since Longmont's Can’d Aid was founded in 2013, more than 2 million cans of water have been distributed, over 9,600 skateboards and bikes and 4,000 art kits built for underserved youth, and more than 3,000 instruments donated. This has been accomplished with the help of volunteers nationwide and through relationships with community leaders, nonprofit organizations, volunteers, and corporate partners. 

Inspiring an Inclusive Park 

 

The Gate Expansion Program not only has delivered 39 new gates to Denver International Airport (DEN), there will be colorful new artwork. The expansion increases the airport’s capacity by 30%, making it easy for groups to access meeting and event destinations in the state. Outposts of favorite local restaurants also are being added throughout the facility.  

Public Art by Detour

 

When it comes to planning a holiday party for your team or a client, isn’t it nice when you don’t have to worry much about decor? It helps not only the budget but also your checklist.

Here are four of Colorado’s best-known historic hotels from around the state that pull out all the stops to add sparkle and festive activities that delight groups and leisure guests.

The Brown Palace Hotel & Spa, Denver