• Visit Denver Hits Chicago

     
    POSTED July 11, 2017
     

Chicago's Taste of Randolph Street Festival saw the return of Visit Denver this June. The Colorado CVB sponsored the festival's West Stage, christening it the Denver Live on the Rocks Stage and decorating it with a full-size replica of the Red Rocks Amphitheatre and hosting a VIP client event.

The stage was framed with hand-carved and hand–painted foam rocks that were based on the Red Rocks Amphitheatre: the world's only naturally occurring, acoustically perfect outdoor amphitheatre. The structure, combined with the VIP client event, were conceived to inspire both leisure visitation and convention business growth for Denver.

“We chose to return to Taste of Randolph Street for the second year because it was an incredibly successful experience the first year,” says Richard Scharf, president and CEO of Visit Denver. “Any time we can both inspire leisure visitors and increase potential convention business is an excellent opportunity for us. Chicago is home to a large concentration of corporate and association meeting business; and it is one of Denver’s top feeder markets for leisure travel. So, the tens of thousands of people that come through the festival and the more than 100 clients and guests who were able to attend the VIP event presented the ideal marketing opportunity.”

The client event inspired 71 percent of attendants to visit Denver after partaking in a photo both and interacting with a street team and plenty of visual branding.

"The clients we hosted in our VIP area represented more than $400 million in business for our city," says Rachel Benedick, vice president of sales and services. “Last year our guests were impressed by the creative and innovative event; and this year, we saw nearly double the response because of the buzz it generated among industry professionals.”

The Texas Restaurant Association (TRA) led a coalition of business groups and their communities to drive support to the industry, for SB 8, the federal pandemic relief bill that included $180 million for local hospitality and tourism businesses. 

 

The first property of the Limelight Hotel brand, Limelight Hotel Aspen has undergone a full makeover and will begin welcoming guests back at the start of the 2021/22 ski season in November 2021. Located next to Wagner Park in downtown Aspen, the upgrades include all 126 guestrooms and suites and public spaces such as the Limelight Lounge, conference room, lobby and bar. Guests and groups will notice a new arrival experience, expanded seating for dining, and relocation of the lounge’s stage area to better accommodate events.  

 

It was a treat to experience the new Meow Wolf Denver during a media preview event without all the crowds and to meet various artists and staff who made this third permanent exhibition from the U.S.-based arts and entertainment company a reality. Convergence Station opened to the public for quantum travel on Sept. 17, 2021 and held its first concert the following day.