• Visit Denver Hits Chicago

     
    POSTED July 11, 2017
     

Chicago's Taste of Randolph Street Festival saw the return of Visit Denver this June. The Colorado CVB sponsored the festival's West Stage, christening it the Denver Live on the Rocks Stage and decorating it with a full-size replica of the Red Rocks Amphitheatre and hosting a VIP client event.

The stage was framed with hand-carved and hand–painted foam rocks that were based on the Red Rocks Amphitheatre: the world's only naturally occurring, acoustically perfect outdoor amphitheatre. The structure, combined with the VIP client event, were conceived to inspire both leisure visitation and convention business growth for Denver.

“We chose to return to Taste of Randolph Street for the second year because it was an incredibly successful experience the first year,” says Richard Scharf, president and CEO of Visit Denver. “Any time we can both inspire leisure visitors and increase potential convention business is an excellent opportunity for us. Chicago is home to a large concentration of corporate and association meeting business; and it is one of Denver’s top feeder markets for leisure travel. So, the tens of thousands of people that come through the festival and the more than 100 clients and guests who were able to attend the VIP event presented the ideal marketing opportunity.”

The client event inspired 71 percent of attendants to visit Denver after partaking in a photo both and interacting with a street team and plenty of visual branding.

"The clients we hosted in our VIP area represented more than $400 million in business for our city," says Rachel Benedick, vice president of sales and services. “Last year our guests were impressed by the creative and innovative event; and this year, we saw nearly double the response because of the buzz it generated among industry professionals.”

Recently, Denver’s largest hotel, Sheraton Denver Downtown, has unveiled its 80-million-dollar renovation plans. The changes are set to be completed by April 2020.  

 

The Orvis Fly-fishing endorsement at Devil’s Thumb Ranch Resort & Spa can be attributed to “a broad range of fly-fishing gear and equipment, talented and engaging guides, and a sustainable approach to fishing neighboring private waters on Ranch Creek and the Fraser River,” according to Brad Johnson, lead Orvis fly-fishing guide at Devil’s Thumb Ranch.

 

The 19th annual Meetings Industry Council of Colorado Educational Conference & Trade Show on March 12-13 was held at the Colorado Convention Center in Denver and featured two days of networking, education and an expo. MIC of Colorado is a coalition of 13 professional organizations related to the meetings and events industry.