• Visit Denver Hits Chicago

     
    POSTED July 11, 2017
     

Chicago's Taste of Randolph Street Festival saw the return of Visit Denver this June. The Colorado CVB sponsored the festival's West Stage, christening it the Denver Live on the Rocks Stage and decorating it with a full-size replica of the Red Rocks Amphitheatre and hosting a VIP client event.

The stage was framed with hand-carved and hand–painted foam rocks that were based on the Red Rocks Amphitheatre: the world's only naturally occurring, acoustically perfect outdoor amphitheatre. The structure, combined with the VIP client event, were conceived to inspire both leisure visitation and convention business growth for Denver.

“We chose to return to Taste of Randolph Street for the second year because it was an incredibly successful experience the first year,” says Richard Scharf, president and CEO of Visit Denver. “Any time we can both inspire leisure visitors and increase potential convention business is an excellent opportunity for us. Chicago is home to a large concentration of corporate and association meeting business; and it is one of Denver’s top feeder markets for leisure travel. So, the tens of thousands of people that come through the festival and the more than 100 clients and guests who were able to attend the VIP event presented the ideal marketing opportunity.”

The client event inspired 71 percent of attendants to visit Denver after partaking in a photo both and interacting with a street team and plenty of visual branding.

"The clients we hosted in our VIP area represented more than $400 million in business for our city," says Rachel Benedick, vice president of sales and services. “Last year our guests were impressed by the creative and innovative event; and this year, we saw nearly double the response because of the buzz it generated among industry professionals.”

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.  

 

Although several cities are opening up again, many offices are still enforcing work from home policies. As they did when Stay at Home first began, plenty of organizations are still offering webinars with insights on how to tackle the new normal. Gaining new knowledge is a great way to use extra time that might have been spent on a commute. 

Here at M+E, we’ll keep the following list updated, as some webinars are live and some are pre-recorded. Please email lauren.pahmeier@tigeroak.com to add more applicable webinars to the list.