• #WeMakeEvents Campaign Lights the Sky Red

     
    POSTED September 4, 2020
     

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic. Venues and attractions such as Navy Pier's Centennial Wheel, Fiserv Forum, The Breakers Palm Beach, and Gilley's Dallas are a few examples of venues that participated in the event. Many participants posted photos on social media and tagged #WeMakeEvents, so that buildings were not only lit up in awareness, but social media was flooded with images drawing attention to the issue as well. 

Another hashtag many of the same businesses included on September 1 was #RedAlertRestart. Many businesses in the live events industry are urging Congress to pass the Restart Act, which provides small businesses with financial assistance to combat the effects of the pandemic. According to wemakeevents.org, the live events industry contributes $1 trilliion to the U.S. economy each year, and even provides 12 million jobs. 

CEO of The Breakers Palm Beach, one of the businesses participating on September 1, spoke about how the hotel industry and live events industry go hand in hand in a press release. 

“Performance art and live events contribute to the culture and allure of so many destinations,” said Paul Leone, Chief Executive Officer of The Breakers Palm Beach. “There is a strong partnership between hospitality and the live events industry, and The Breakers is compelled to show our support and help create awareness for an important cause during these challenging times.”  

Larger communities host citywides, while mountain resorts are more about “villagewides.” Taking this concept to heart, Beaver Creek has introduced a new collaborative website to help meeting planners envision multi-venue and multi-hotel meetings and events for groups of 150 to 1,500 guests at the Colorado ski resort and to submit RFPs. 

 

Colorado’s Meeting and Events Incentive Program was introduced to assist in the state’s recovery from the COVID-19 pandemic. As an added bonus, it also will help groups get back into the practice of meeting face-to-face. Here’s a brief overview to help determine if your gathering might qualify.

How Does It Work?

 

The first property of the Limelight Hotel brand, Limelight Hotel Aspen has undergone a full makeover and will begin welcoming guests back at the start of the 2021/22 ski season in November 2021. Located next to Wagner Park in downtown Aspen, the upgrades include all 126 guestrooms and suites and public spaces such as the Limelight Lounge, conference room, lobby and bar. Guests and groups will notice a new arrival experience, expanded seating for dining, and relocation of the lounge’s stage area to better accommodate events.