• #WeMakeEvents Campaign Lights the Sky Red

     
    POSTED September 4, 2020
     

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic. Venues and attractions such as Navy Pier's Centennial Wheel, Fiserv Forum, The Breakers Palm Beach, and Gilley's Dallas are a few examples of venues that participated in the event. Many participants posted photos on social media and tagged #WeMakeEvents, so that buildings were not only lit up in awareness, but social media was flooded with images drawing attention to the issue as well. 

Another hashtag many of the same businesses included on September 1 was #RedAlertRestart. Many businesses in the live events industry are urging Congress to pass the Restart Act, which provides small businesses with financial assistance to combat the effects of the pandemic. According to wemakeevents.org, the live events industry contributes $1 trilliion to the U.S. economy each year, and even provides 12 million jobs. 

CEO of The Breakers Palm Beach, one of the businesses participating on September 1, spoke about how the hotel industry and live events industry go hand in hand in a press release. 

“Performance art and live events contribute to the culture and allure of so many destinations,” said Paul Leone, Chief Executive Officer of The Breakers Palm Beach. “There is a strong partnership between hospitality and the live events industry, and The Breakers is compelled to show our support and help create awareness for an important cause during these challenging times.”  

Over the years, any corporate event planner can admit to spending countless hours researching the perfect venue or vendors for their gatherings. After attending or hosting hundreds of events, New York-based Daphne Hoppenot was no stranger to this research and was frustrated by its repetitive nature. However, it was planning her wedding in 2018 that pushed her to realize the lack of resources in the corporate events market compared to the wedding industry, and set out to see if other meetings and events professionals were struggling with the same problem.  

 

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

Freelancing has become a new ball game since the start of the coronavirus pandemic, as many companies cannot afford to keep full-time positions, but still need those tasks completed. Although many more professionals have had to join the freelancing community since March, Tracy Judge had the passion for the freelancing community two years ago–long before the pandemic hit–and founded her company Soundings Connect in order to directly connect meetings and events industry freelancers with customers.