The International Live Events Association Denver Chapter embarked on a series that had members exploring the five senses of sight, smell, touch, taste and sound, along with the sense of style (ILEA’s Designer Showcase) and a “sixth sense” Halloween gathering, from July 2018 to June 2019.
Yours Truly Cupcake
For Tiffany Rose Goodyear, planning a perfectly executed event starts with the senses: taste, touch, sight and even smell. Since founding Yours Truly Cupcake in 2011, Goodyear realized that corporate clients were seeking something she is uniquely good at, namely sensory branding. What is it? Sensory branding bridges the tangible brand with the intangibles so brands, events and ideas stick in people’s minds. “It’s the taste, touch and aroma of the event,” says Goodyear.